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Privacy Policy

Truxton’s American Bistro
Last updated: November 20, 2018

This Privacy Policy applies to our website truxtonsamericanbistro.com (“Site”) and online properties operated by Truxton’s American Bistro LLC. This Privacy Policy describes how we use, store, and disclose information that we obtain about you through our Site, including information that we obtain through any promotional program or other service that we provide (in whole or in part) through our Site, or membership programs such as the Bistro Club.

Please read this information carefully before accessing our Site. By accessing our Site, you agree to the terms of this Privacy Policy.

Non-Identifiable Data and Aggregated Personal Data

We or our service providers performing services for us also collect un-identifiable or aggregated Personal Data pertaining to your Site visits that help us maintain certain features, functionality and user experience.  We may collect web data as it relates to your site visits including: Internet Protocol (IP) address, browser type, and internet service provider (ISP); your operating system; which of our web pages you access and how frequently you access them; referral or exit pages; click stream data; and the dates and times that you visit the Site.  This data may be collected using cookies, web beacons, page tags or similar tools.  As with cookies, the web surfing information is anonymous, “click stream” transactional data that is not associated with any users as individuals. This aggregated information in the administration of the Site is used to improve its usability and to evaluate the  operation and effectiveness of pages on our website, and other marketing activities.  We also use it to help optimize the Site based on the needs of our users.

Collection, Use, and Sharing with Service Providers

Truxton’s American Bistro does not sell, rent, trade or license Personal Data about its users or customers for marketing purposes. However, we do provide some of our services through contractual arrangements made with affiliates, service providers, partners and other third parties (“Service Partners”). Our Service Partners include Google, Mailchimp Netmasons, Bonusbox and Aloha. If you order any food, Aloha will receive your name, address and payment information so they may properly process your order. We use Mailchimp to send all of our email communications to you. Netmasons is used to store all of our customer data and Bonusbox is used to manage our Bistro Club. We use Google to monitor our analytics and they will not be receiving any personal information. We and our Service Partners may need to use some personal information in order to perform tasks between our respective sites, or to deliver services to you. Our Service Providors have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose and who perform vital functions as part of our operations. We do not share your Personal Data unless it is necessary to fulfill our responsibilities, including providing information or Services to you.

We never collect any types of Sensitive Data from our users. Sensitive Data includes any personal information pertaining to: race or ethnic origin, political opinions, religious or philosophical beliefs, trade union memberships, genetic or biometric data, health or mortality, and sex life or sexual orientation. Please immediately notify us if you have accidentally submitted any Sensitive Data and we shall promptly remove such information.

Notifications, Emails and Promotions

If you sign up on our Site or through an integrated third party to receive email communications or other correspondence from us, you may be asked to provide us with your name, email address, along with other information related to your correspondence. We use Mailchimp for delivery of email communications. We store your name and email address for purposes of delivering such communications. You may always withdraw your consent from obtaining marketing communications by following the “Unsubscribe” link provided on the bottom of an email or contacting us at optout@turxtonsamercianbistro.com.  Please refer to Mailchimp’s privacy policy for further information is found at https://mailchimp.com/legal/privacy/.   

Access to Your Information and Your Choices

You can use the Site without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain functions or services on the Site. If you have registered for the Bistro Club loyalty program or for our marketing communications, you have the ability to edit certain personal information you have provided to us by logging into your account and making the changes. You may choose not to receive any promotional emails from us by “unsubscribing” using the instructions in any email you receive from us or by contacting us at optout@truxtonsamericanbistro.com. We will continue to send transactional emails if you place an online order or request communication from us.

Participation in Loyalty Programs, Contests and Surveys

When you register and/or participate in the Truxton’s American Bistro Club or any other program we may offer, you will be asked to provide certain personal information, such as your name, email address, and date of birth, as well as to generate a user name and password. Participation in these surveys or programs is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (such as name and email address). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this Site and our offerings. We may collect information about you when you participate in a promotion that we sponsor, such as a contest and note that your participation will be subject to the official rules of the promotion (as well as this Privacy Policy, our general Terms of Use and the privacy policy of any co-sponsor).

How We May Share Your Information

We may share your information, including personal information, as follows:

  1. Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
  2. In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
  3. To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Privacy Policy, or as evidence in litigation in which we are involved.
  4. Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.

Opt-Out Rights

We may send periodic promotional or informational emails to you. You may opt-out of such communications by following the opt-out instructions contained in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your any purchases or requests you have made or received from us.

Online Inquiries

When you submit an inquiry or otherwise correspond through our Site, you may be asked to provide your name, email address, and/or other personal information to us. This information will be used to perform a service related to your request. We will use your information to respond to you, regarding the reason you contacted us.

Use of Cookies

We use cookies and other tracking mechanisms to track information about your use of our Site. We may combine this information with other personal information we collect from you.

Cookies. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site, while others are used to enable a faster check out process or to allow us to track your activities at our Site. There are two types of cookies we use: session and persistent cookies.

  1. Session Cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Site. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Site.
  2. Persistent Cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity.
  3. Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.
  4. Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Google Analytics and other Third Party Analytics

We may use third-party Service Providers to monitor and analyze the use of our Site. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page. How Google uses data located at www.google.com/policies/privacy/partners/

Security Policy

To protect your personal identifiable information, we take reasonable precautions and follow industry standard encryption of data to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with any Personal Data, it may be stored in perpetuity through Netmasons and Aloha POS Systems databases, unless we receive a request by you to remove such information or you cancel your Bistro Club Membership.

Although we have implemented commercially reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, please be aware that despite our best efforts, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

Although we describe much of the following processes throughout this Privacy Policy, please do not hesitate to email us at admin@truxtonsamericanbistro.com to receive the following information:

What personal information pertaining to you is being processed

Why this information is being processed

Who has access to this personal information about you

How this personal information is being used in automated decisions

What processes are using this information

Your California Privacy Rights

Under certain circumstances, California Civil Code Section 1798.83 states that, upon receipt of a request by a California customer, a business may be required to provide detailed information regarding how that business has shared that customer’s Personal Data with third parties for direct marketing purposes. However, the foregoing does not apply to businesses like ours that do not disclose Personal Data to third parties for direct marketing purposes without prior approval or give customers a free mechanism to opt out of having their Personal Data disclosed to third parties for their direct marketing purposes.

Children Under 13

This Site is restricted to the use of adults over the age of majority in their place of residence.  No portion of the Site is directed to children under the age of 13.  Consequently, we do not knowingly collect personal identifying information from any person we know is a child under the age of 13. If you are a parent or guardian and discover that your child has provided any such personal information to us, then you may contact us at the email or mailing address noted at the end of this Privacy Policy below and request that we delete that information from our systems.

Links to Third-Party Sites

There may be links on our Sites that will take you to third-party sites. Please be aware that we do not control any such third-party sites, and we are not responsible for the contents of any third-party site or any link contained in such a site. The inclusion of any link on one of our Sites does not imply endorsement of the third-party site. The use and privacy practices of the operator of any third-party site as to any information you provide is in no way subject to this Privacy Policy. If you choose to connect to our Sites through a third-party social network such as Facebook, Instagram and other social networking sites or decide to allow the sharing and collection of information both to and from such Social Network, you should check the privacy policy of each Social Network before using such features.

Changes to Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time, with any such changes to be effective prospectively. We shall immediately post a notification of the updated Privacy Policy to our homepage for a reasonable period of time. The use of information obtained about you is subject to the Privacy Policy in effect at the time of collection, except that your continued use of any of our Sites after any modification of this Privacy Policy will constitute your acceptance of such modification. Please visit this page periodically so that you will be apprised of any such modifications.


This Privacy Policy does not apply to any Personal Data collected by Company other than Personal Data collected through the Site. This Privacy Policy shall not apply to any unsolicited information you provide to Company through this Site or through any other means. This includes, but is not limited to, information posted to any public areas of the Site, such as bulletin boards, any ideas for new products or modifications to existing products, and other unsolicited submissions. All Unsolicited Information shall be deemed to be non-confidential and Company shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution.

Contact Us

If you have any questions about this Privacy Policy, please email us at admin@truxtonsamericanbistro.com, or write to us (and include your email address) at Truxton’s American Bistro at 8611 Truxton Avenue, Los Angeles, California 90045